Buying things like meme coins requires evaluating sentiment, in 2025 we evaluate sentiment by searching for trending topics and hash tags as well as scouring reddit and quora despite bots, trolls and massively shorted positions. We must then look at the trends like a wave and use it as a launch pad from which to make a decision. Meme stocks aren’t real estate but sentiment is as important in real estate as numbers and data.

How do we even begin a journey of understanding what’s actually happening in Real Estate—the hard numbers, the economic drivers, and the underlying patterns that dictate whether you win in this market or get played by it. I believe understanding things starts with our willingness to trust ourselves, our instincts and our intuition. Interactions and relationships can become field research and asking better questions of the people in our lives can be a way to understand sentiment pertaining to real estate markets.

The truth is, the market doesn’t control you—unless you let it. Right now, I am analyzing where we’ve been, where we are, and where we’re heading so that my clients don’t just list homes or make offers. They move deliberately, with confidence, and on their own terms.

I have never been interested in being a generic presence in real estate. I built my career outside the herd, working with the kind of clients who value privacy, autonomy, and results. My job isn’t to tell you that every market is a “great time to buy and sell.” My job is to make sure that when you move, it’s because you dictate the terms, not the other way around.

Right now, we are standing in a market that isn’t what it was two years ago. It isn’t even what it was six months ago. But that doesn’t mean it’s bad—it means it’s changing. And change is only a threat to those who don’t understand it.

Our spring market in and around Bragg Creek came on strong this year in late January/early February , without warning, and it faded just as quickly. I stepped back to get a read on things while I committed to the work that was required to sell the existing rural listings I had on the market which left no available room for new work. We were 100% successful, selling each one, however the grit and grind required by my phenomenal sellers was unexpected and your efforts commendable. Each sale came with no less than one collapsed offer, in some cases two, many threats of offers that never came to fruition and the general expectation that these properties were to be in tip top shape with no deficiencies. Once these properties were confirmed as sold I gathered data from numbers and most importantly experience and as some of you know, deferred or declined new listings and most new buyers due to my lack of understanding of “sentiment”. 

Mid March and a ton of data brings me to my own launch pad after evaluating sentiment. I am beyond pleased that we took a minute and delayed things, as chasing a market to correct course due to poor timing is never pleasant for anyone, it is always frustrating and reliably disappointing. 

The beauty of a calibration is this—my clients, whether buying or selling, are armed with preparation, precision, and the ability to execute without hesitation. In a market that punishes uncertainty, they will not be the ones second-guessing their moves. Precision beats reaction every time and in a market that rewards those who move with strategy and punishes those who scramble to adjust, the advantage belongs to those who understand the timing before they act. The difference between controlled success and market-driven disappointment isn’t luck—it’s calculated execution.